Business Model
Phoenix is currently targeting numerous new markets defined by five S.M.A.R.T. revenue streams:
1) Smart Card venues requiring cashless solutions including sports stadiums, entertainment events and gaming venues
2) Money transactions encompassing the full financial spectrum of consumer instruments from debit/credit cards, cashless vending to mobile banking, with a long term strategy of “Banking for All” which includes the unbanked and underbanked
3) Advocacy and philanthropic programs that unite charities and communities. This features MYnizaga’s AzaleaCard which is a proprietary fundraising program with solutions for the civil society. This program enhances Phoenix's “Fundraising by Design” and “Your Cause on a Card” strategies. Together, these innovative methodologies coalesce in a manner that opens a new frontier for philanthropy. This is one which encompasses the mission of local and community non-profits including schools, charities, churches, clubs; as well as larger NGO's (Non Governmental Organizations) involved with inernational humanitarian projects from microcredit and microenterprise to fundraising for disaster relief
4) Rewards are real-time incentives that super-charge traditional loyalty programs like those currently provided by financial institutions, banks, large retailers, and small merchants to their customers and patrons
5) Transactions are the fuel which powers Phoenix's ROI model. Phoenix earns revenues from each transaction generated through its exclusive licensing agreement with SCTN
