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RFM Loyalty to use Phoenix Customer Retention Solutions

LAS VEGAS, July 18 /PRNewswire-FirstCall/ -- Phoenix Technology Holdings Inc. the leading provider of end to end customer retention solutions, leveraging the Smart Chip Technology (OTC: SCTN - News) platform, is pleased to announce the signing of their latest client RFM Loyalty.

RFM was the first company to introduce EMV complaint Visa/ Master Card acquiring and currently serves one of the largest banks in Pakistan and several major retail merchants based on its 5000 POS terminals deployed throughout Pakistan.

Musharraf Abbas with RFM says, "Our clients are always looking for the most effective and feature rich applications to launch new loyalty programs. We are excited to work with Phoenix as our technology provider as they are on the cutting edge of the loyalty market. Furthermore, their client service and ease of implementation is a powerful combination for us as we migrate from our other Loyalty solution."

About RFM Loyalty

RFM Loyalty Pvt. Ltd. is a card solution provider and is engaged in the development and deployment of Smart Card solutions for Banks, Corporate and Retail sector. RFM also owns and operates Smartlink, Pakistan's first smart card EMV enabled POS Terminal Network (http://www.rfmloyalty.com).

About Phoenix Technology Holdings (United States) Incorporated

Phoenix Technology Holdings provide sales, client implementation, hosting, development, and system support for customer retention products allowing clients to deploy sophisticated solutions easily and quickly (http://www.phoenix-tec.com).

About Smart Chip Technologies (OTC: SCTN - News)

Smart Chip Technologies' turn-key customer retention solution, including Loyalty, Pre-Paid Stored Value, Punch Cards, and Gift Cards enables issuers, acquirers, and merchants to take advantage of real-time programs using their cardholder's existing cards using bar codes, magnetic stripes, smart chips, RFID, Internet accounts, and other consumer electronic technology, such as SMS and MMS cellular phones. The SCTN system is a scalable, high performance, end- to-end solution that uses an ASP model to customize the system's look and feel to reinforce customer branding. (http://www.sctn.com)