Campaign Management
Market Force
Market Force is a campaign management solution that allows companies to take control of their marketing initiatives from conception through execution and measurement. Designed as a dedicated solution for sales and marketing professionals, Market Force provides tools to deliver targeted communications to prospective and existing customers, shorten the sales cycle, and improve close rates. Market Force is developed on a Service Oriented Architecture (SOA) platform that allows for seamless communication and information exchange with an organization’s existing business solutions, such as CRM, portals, point-of-sale, data warehousing or ERP systems.
Features
- Marketing Campaigns
- Supports three types of Marketing Campaigns:
- Quick “One-Off” campaigns
- E.g. Select a customer target list based on specified selection parameters and broadcast an email and or SMS message
- Quick “One-Off” campaigns
- Real-Time Triggered Campaigns
- E.g. cardholder in-store POS activity
- Continuous Relationship Marketing Campaigns
- Pre-defined marketing campaign plan e.g. CSI or Customer Recapture
- Subscription based campaigns e.g. Merchant signs up for the quarterly Newsletter program
- Multi-step campaigning – an advanced feature that automatically manages a campaign target list through a pre-defined flow of activities.
- Ease of Use – point and click campaign menu selections, wizards and an advanced campaign workflow planner provides the necessary tools to design and activate quick or complex programs.
- Campaign Library – includes access to all associated creative messages and material.
- Multi-level campaign creation (enterprise) – dependent on user ID and assigned privileges, campaigns may be designed and initiated at any level of the organization structure e.g. head office, regional branch, local independent merchant.
- Creative designer – easy to use editor for the creation of email or MMS campaigns
- Real-time Campaign Dashboard – provides measurement of campaign activities, status and ROI measurement.
Performance Reporting
- Program Subscription Services – merchants and cardholders may look-up the details of marketing campaigns and subscribe/unsubscribe to programs.
Program Portal
- Market Force is a product that can plug into an organization’s IT system framework.
- Market Force communicates and exchanges information with existing business systems such as CRM, portals, point-of-sale, data warehousing or ERP systems.
Service Oriented Architecture (SOA) platform
Benefits
- Real-time in-store campaign triggers, delivery, and redemption.
- Fail-safe execution - Automated, continuous marketing campaigns to ensure sales opportunities do not fall through the cracks.
- Reduced time from design to selection to execution.
- Powerful customer segmentation and analysis tools to deliver targeted marketing messages. Selection maybe performed to a product SKU level.
- Advanced leading-edge messaging opportunities with smart hand held devices including mobile phones. Proprietary applet reduces messaging costs.
- Real-time campaign Performance Dashboard.
- Automated email distribution of campaign reports.
- Decrease marketing costs.
- Increase sales traffic and opportunities.
- Underpins a world-class customer recognition/loyalty program that not only promotes customer loyalty, but contributes additional merchant revenue.
